Photographers Get Creative with Moo Cards

each month. They’re sold to hundreds of thousands of customers in more than 180 countries around the world.

The products themselves don’t sound very original. The company didn’t invent business cards or stickers and it certainly didn’t invent the postcard and the greeting card. But it did offer a way for photographers to print their images on a small scale, and at an affordable price that allows them to give them away to leads and win new business.

It’s an approach that’s not been lost on Moo itself. The company’s latest product is Facebook cards which use a customer’s main Timeline image as the graphic, and add text on the back. At the moment, Moo is giving them away for free, not including postage, as a way of reaching new potential buyers who might order more traditional business cards, and in order to benefit from Facebook’s viral posts. Each time someone’s Facebook page tells their friends that they’ve got Moo cards, the company spreads its name a little further.

Where Moo really stands out though is in its

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