Benefits
Leads without recommendations are likely to start their search for a photographer by using a keyword string that contains their location. When Gavin Holt turned professional, all his bookings came in through his optimized website. As he built experience, half came in through referrals but Google was still responsible for 50 percent of his earnings.
Disadvantages
SEO optimization isn’t straightforward. It’s competitive, slow to yield results and can change at any time. When we first spoke to Gavin while researching our wedding photography book, his site was second on Google’s results pages. It’s now third from the bottom
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