As photographers we are always looking for tangible, photographable things to include as visual cues. But often we are called upon to make a photo that revolves around something invisible, or even intangible.
I tend to view those assignments not as limiting, but rather as assignments in which the physical limits have been removed. That's the case with this shot of Paul Capriolo, CEO of Social Growth Technologies.
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Take a Picture of THIS:
Okay, so here is the description of what Paul's company does:
"Social Growth Technology delivers high performance online advertising and virtual currency monetization in the social gaming and e-commerce environments."
Alrighty then, let's take a little visual inventory. They work with computers. Which if course is a wonderful visual differentiator. (Seriously, people at a computer is a visual trap. We all use computers. You gotta find something different, no matter how cool the things they do on a computer happen to be.)
And as a startup, they are not yet at the phase where they have killer offices with a ball pit and baristas. That comes later. These guys are a nascent but fast-growing business.
Actually, they did have some very cool spaces, but nothing that would fit the brief of the shoot. Mostly because adding to the complications for this shoot was the fact that the photos had to be very horizontal (even more so than seen above
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