and what you hope to get out of them.The idea comes mainly from the catering industry. Chefs travel from location to location, sometimes using food trucks to prepare the meals, allowing them to experiment with new dishes and meet diners who otherwise wouldn’t be able to taste their cuisine. In photography, where pop up studios are still relatively new, the aim is similar. Instead of meeting clients in their studio or shooting one client in one location, photographers pick a spot, announce where they’ll be photographing and invite anyone who wants to come along to make a booking and pick up some professional pictures. They get to reach new markets, take new orders and spread their name further than their fixed studio usually allows.
In March this year, Rhapsody Road, a new two-woman wedding photography studio in the UK, used a pop up studio to launch their business. They rented a room at Craft Central, a London arts initiative with space to hire and a generous approach to creative ideas. Helped by their intern
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