What Marissa Mayer Should Do to Make Flickr Awesome (again)

That page linked to the site’s jobs page as well as to its github and code pages.

The pleas from both Flickr’s number one fan and from the Yahoo-owned platform itself won a lot of play on the Web. Mashable wrote about it, as did CNN, and Flickr’s response picked up more than 2,700 tweets. But there was little said about what exactly Flickr (or the Internet) should actually be doing to make the tool as awesome and indispensable as it used to be.

Here are some ideas.

Sort Out the App

There’s no reason that Instagram should exist, let alone have a $1 billion price tag. Flickr should have beaten founders Kevin Systrom and Mike Krieger to the App Store by years and with an inventory of hundreds of millions of photos. It should have allowed photo editing, simple batch uploading from smartphones on the go as well as all the filters that Instagram’s enthusiastic snappers have been using to hide their shots’ weaknesses.

Flickr does have an iPhone app. It was introduced in 2009, a year after the App Store opened, and despite several updates since then is still terrible. Search for

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