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11 October 2012

Shooting a Great Picture Takes Time… and So Does Selling It

and accept that you probably still won’t make enough money to cover the cost of production.

Art Fairs Take Advance Bookings

The problem with microstock is that because anyone can join, the competition will beat you most of the time. Art fairs are easier places to make sales because the competition is restricted. Juries check applications keeping out as many as 90 percent of artists hoping to show.

That already means you could be waiting a while. You won’t be ready to show at an art fair until you’ve produced a good body of work with a clear style and theme, and understand the quality of work that art fairs are looking for. Until that happens, you’ll be getting rejections. And even if you do make it through the selection procedure, you’ll still have to wait. Applications for art fairs begin a good six to eight months before the fair opens. Between shooting a collection of images good enough to sell, and actually making that first sale at an art fair, you could be waiting the best part of a year.

That doesn’t mean you shouldn’t choose to sell at art fairs. They’re often a good way to get your foot in the door of the galleries. Just don’t expect either of those opportunities to open just at the moment you’re ready for them.

Prints Depend on Trust and Attention

To have a chance of pitching your images to buyers at an art fair, you’ll first need to persuade a jury that your photos are likely to sell. Offer your prints online and you’ll get to pitch directly and without asking anyone’s permission first.

Like microstock, that should be fast and easy. Flickr and 500px both allow members to offer their images as prints so there’s no need even to build a website.

But you will need traffic

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