Smartphones have quickly become the most serious challenge to face the conventional compact digital camera since they first emerged onto the market. It's no exaggeration to say that all the big camera makers are becoming desperate to develop camera models that can stand up to this challenge. Nikon's response is the Coolpix S800c - the first camera from a major manufacturer to be openly based on the Android mobile operating system.
There are several reasons why smartphones have become so compelling as photographic tools: they're devices that people tend to have with them at all times and they are well connected to mobile data services to allow uploading and sharing of images. An additional benefit has come from the emergence of apps and the platforms through which they're sold which have encouraged third-party developers to create software adding new capabilities to the devices they run on. From Instagram to Angry Birds, apps have encouraged people to use their Smartphones for all sorts of things the hardware makers couldn't have predicted.
This seemingly boundless flexibility comes in stark contrast to conventional cameras, which tend to offer the same capabilities and features on the day they're consigned to a dusty shelf as they had when they were taken out of the box. The S800c is a full Android 2.3 (known as Gingerbread) device, meaning it can run any apps that an equivalent smartphone could offer - so you can run Photoshop Touch to spruce-up your images, rather than being dependent on the manufacturer-supplied processing options. For that matter, there's nothing to stop you passing the time with a quick game of Temple Run or Fruit Ninja.
Compact cameras do still have some advantages though - they tend to have larger sensors (which means better image quality, particularly in lower light), and they tend to have optical zooms, giving greater photographic flexibility. They also tend to come with removable memory, meaning you can easily expand and swap-out the storage of your camera - something most smartphones don't allow. The S800c offers the same 10x zoom lens and 16MP backlit CMOS sensor as the Coolpix S6300, meaning you get a proper compact camera as well as the capabilities of a fully-functioning tablet computer. For perspective, the S6300 had a list price of $199 at launch, compared to the $349 Nikon is asking for the S800c.
key specifications16MP 1/2.3"-type BSI CMOS sensor25-250mm equivalent F3.2-5.8 lens3.5" WVGA OLED touchscreenAndroid v2.3 operating systemWi-Fi, Bluetooth and GPS2GB of internal memory (690MB of this for Apps)Up to 8fps continuous shooting1080p30 videoApps such as Instagram and Hipstamatic have made a virtue of smartphones' generally disappointing cameras. It'll be interesting to see whether any app developers will develop apps that take advantage of the better camera that the S800c offers. In the meantime, the only app Nikon offers is its exisiting 'My Picture Town' app for uploading to its cloud storage service of the same name.
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