What Buyers Want from Photographers

and it throws up a number of surprises.

The survey covered more than 1,000 image buyers who commission and license photography worldwide. Forty percent of respondents worked at advertising agencies, 15 percent at design agencies and another 15 percent at editorial publications. Their most common job titles were

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The Most Important Facts You Need to Know About Photo Buyers

and it’s that knowledge as much as the quality of their photography that marks them as professionals, wins them sales and leads to commissions.

Buyers Want to Purchase Fast

Two platforms have democratized the photography market more than any other: Flickr and iStock. Only one of those platforms though has developed into a successful business model with a turnover of sales worth millions of dollars and an inventory so huge it’s suffering from saturation. The best images at Flickr might be more interesting and more varied than the most commercial shots on a microstock site but they’re so hard to find and so hard to buy that it’s Getty’s subsidiary that’s attracting the buyers.

An editor looking for an image of a

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