Food photography – 5 simple ways to get stronger shot

Part of the attraction of food is the way it looks, so making sure your images exude the correct colours associated with the product. Before you begin shooting always take a white balance reading from a grey card if you have one or if you’re using a compact set the White Balance to a preset that matches the lighting environment you are shooting in.

2. Look for the Best Light

The best light for shooting food is soft and even, which is why a lot of it is shot in studios with large softboxes. But if don’t have expensive studio equipment to hand, position food in front of a clean window for the same effect, or if it’s a particularly bright day and you are getting shadows on your captures, veil the window with a white sheet or net to diffuse the rays or simply move the food further from the light source to diffuse its brightness. Alternatively if the weather is fair, consider pitching up outside and shooting alfresco to add another element of interest to the frame.

3. Background

If you’re using a plate or work surface as the backdrop for your shoot, make sure it’s clean, tidy and no smudges of food plague the periphery. After shooting your first shot, zoom in during playback to be sure you haven’t missed anything that will result in hours of Photoshop cloning post-shoot. The backdrop and setting you use can ultimately enhance the message you want to achieve, so use this to compliment the food rather than detract from it; for example a wooden chopping board suggests rustic, an outdoor table says al fresco, square plates suggest minimalism, etc. Typically white backdrops carry connotations of image stock sites, so don’t be afraid to inject colour into the background using coloured sheets or card if item is small enough, for an added element of interest. When choosing the backdrop use a colour that compliments that of the food or reflects the vibe you want to portray, as darker colours can often influence thoughts of comfort and warmth, whereas lighter, brighter colours dictate ideas of freshness and frivolity.

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