To Sell Prints on Demand, First Create the Demand

as it does on delivery.

The site launched quietly in 2006, about the same time that Zazzle was beginning to make headway. Sean Broihier, a self-taught programmer and Web designer, had built a simple website to help his brother, a salesman at a Chicago art gallery. Every time one of his brother’s artists created a new work, however, Sean would be asked to update the site. Realizing that there were plenty of other galleries and artists who also wanted to be able to update their portfolios, he adapted code written for his manufacturing business and spent the next couple of years growing Fine Arts America slowly while still working as an engineer.

Your Art, As Seen on TV

By 2009, the site was the most-visited, fastest-growing art site on the Web. Today, with Sean working on Fine Art America full-time, the site has just over 99,700 artists, with 100-200 new artists joining every day. About half of the artists on the site are photographers. The site even has a deal with television channel ABC which has licensed several hundred prints through Fine Art America for use on shows that include Desperate Housewives.

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